Web Creation Tricks & Solutions Archives - Page 6 of 8 - Internet Cloud Canada | Création de site web | Serveur Cloud Hosting Montréal, Québec, Canada

16 Apr

6 Tips to maximise your blog impact!

Constancy in all the domain is a universal key to success. We must persevere, invest, be present, communicate and respond to our web visitors and customers.

The blog is a constant tool and help prepares to meet the goals and forward them to the target audience. We must learn to use the blog to its maximum potential and the following tips, will make your blog more attractive!

1. Your Property

The best is to own your blog and under your own domain name. You build the future and your brand with a blog. It would be risky to put the key of your success or suffer limitations by an external supplier.

Although in the short term, some free open solutions seems very interesting, if you build the success of your brand, your blog is an essential tool that must be attached to your own website, your online store.

If you divide these entities, the success of one does not necessarily make the success of the other. The division will also affect the SEO and will not benefit your website if you host your blog on a free solution.

2. A regular and relevant content

Consistency is actually present here, where you must maintain a constant level of new content. It is better to write two times a week in his blog then to abandon it for 3 weeks and write 10 successive articles in the same day.

Several search engines like Google penalizes such behavior by not indexing the blog or by indexing it too late. If your article is actual news, you miss your “timing” and lose the impact that you expected to get!

Prefer post content of about 1500 words. The more content is, the better your chances of seeing your article in the index. Google particularly like what is current and popular. If you are able to handle a hot topic, it will increase your chances to have a more popular blog.

3. Content with pictures

It is nice to have a picture to make the content clearer. Use them but do not be excessive! One or two images will do the job in your posts. Make your choice so that these photos really bring a better understanding or according to your tactics, are funny, expressive or create a reaction from the audience.

4. Not only Marketing!

If your blog is just advertisements of your products and services, your readers get will get tired or will not participate at all. The blog is a way to link you to your visitors and customers to build a stronger relation.

Use your blog to serve the expanded mission of your business. Offer tips, tricks, free tools and take the opportunity to learn about various topics that you may not be interested in before.

Make your blog a free service counter for additional knowledge about your area of expertise.

5. Promote your blog

Make your blog visible by spreading some of your articles on various social networks. Create a buzz with your subjects or posts.

Offer your visitors to subscribe to your blog by RSS feed or by a mailing list subscription. Engage your readers to follow you and stay informed about your brand.

6. Statistics

Make sure you know which sites refer you more visitors. Google Webmaster Tools is a series of wonderful tools to identify the traffic on your website and the most searched keywords.

Write your content according to your audience, keywords, by taking care to respect the SEO rules to avoid any penalties. Put your efforts into what actually works!

13 Apr

Basic marketing techniques for your business

Keys of your Success!

To achieve your goals, you must enter in a mechanism to position your business and obtain new customers or contracts. You have to know to profit from each dollar invested in advertisement and promotional campaigns.

Even if you have a lot of money to advertise your business, it is insufficient to succeed. You need to invest yourself personally and interact with your customers/future customers. Knowning how to sell, knowning how to sell yourself and how to sell it, these are your goals.

Advertisement

Advertising is one way as another to let know about you. Although you can have a huge budget for advertising, if you use it bad or point in all of it in the wrong direction, the results will be disappointing.

There is no need to invest in a full-page ad in the newspaper regularly, if there’s proeminent gaps in your customer service or your presentation.

Advertising brings a fresh look at you and your business but it does not retain the potential client nor wisely advise him or convince him.

The human factor

Your input is really essential. In your marketing plan, you must use the current tools to represent you and build relationships with your customers. Social networks are essential in this process. If you are not already into it, you need to be!

Personal contact, rapid answers to their questions, hide nothing to the customer (the real price or warranty etc) will make all the difference. Make sure you act like a leader and a professional.

Leadership ability

To sell, you must lead the sale. The client consults you for a solution. It is imperative that you led the discussion by seeking the needs of your customer, allowing him to take his decision then. If you let the customer lead the meeting or the discussion, he will not have confidence in your ability to solve his problem.

Updates

Perform updates of the content of your website. If your website is not up to date, start with this step. refresh each page, add new products, promotions or discounts.

Testimonies

Your regular customers and your happy customers will make testimonials about your abilities. Ask them if your prospects can call them or meet them to inquire about the service you have offered. Offer them a certain percentage of customers that they refer you or freebies on their next purchase.

Basic Marketing

You need:

– A “mobile-friendly” website;

– A web SEO plan to position your products and services on Google;

– To be enrolled in the local directory in your neighborhood or region;

– To establish a budget of 20% for printed targeted advertising door to door;

– To meet people, join associations or invest some time with friends, relatives, colleagues;

– To interact in social networks and be active.

Success through diversity

None of the above factors can not be ignored. Good marketing requires a diversity of mechanisms that you deploy to the public.

Internet Cloud Canada provides web solutions adjusted to current standards and we can design your logos, advertising and even do the distribution of it. You have at the same address, the key to your success whether it will be on the Internet, on social networks or doors to doors.

We can take charge of the management of your marketing factors to place your business in the path of success!

Do not hesitate to contact us, we will be happy to answer you or send you a quote.

09 Apr

Accept credit cards on your website

There’s lots of Online payment solutions these days. These solutions are however not all good for everyone and some contains unknown dangers, strange rules or limitations that might hurt your business development.

Simplicity

Technically accepting payments by credit card, it’s simple. You need:

a) A secure website

b) A payment processor

c) A bank account

Payment processors

Payment processors, commonly called “payment gateways”, are gateways that connect between your website and Visa, Mastercard, American Express etc.

They are not all equal and do not give you all the same customization options for the payment pages. In addition, some require you to redirect your customers on their website and then, return them later, others may accept payments on your website with certain safety conditions (SSL certificate).

Internet Cloud Canada do not recommend PayPal. Many people like this solution, but if you stands out, beware! You make too many sales? PayPal blocks your funds … An payment dispute? … You lose for sure! PayPal is a nightmare from which you may not come out ever … (you are advised!)

Customer redirection to another site

The fact of not having an SSL security certificate on its website, may force some webmasters to use PayPal services (or other similar gateways), but you should purchase an SSL certificate and be autonomous. This is not complicated and your web developer can install it for you!

Redirecting your customers on an external site like PayPal, is somehow unappropriate. The checkout will last longer, redirections will confuse your customer, you’ll have to advise that 2 directions will be done ( 1 to go, 1 to come back), confusion of languages on payment pages etc.

In addition, for many business owners, redirecting a client means not having control over what happens next, and they are right! The procedure is the conclusion of the sale, it can be risky to entrust this crucial stage of your marketing to another …

The user experience will be affected. Your customer may abandon his purchase due to wait times, confusion, having to fill more fields. All these factors undermine confidence in your business.

On the client statement, he will see a real mess of data:

*** PayPal # 3y33js7u www.yourwebsite.com … $ 49.45

It is neither professional nor clear to the customer who may believe in a fraud on his credit card or not remember this or that purchase on Paypal : CONFUSION!

Paypal payment processing on your website

If you take the option to have Paypal processing payments directly on your website, there will be a monthly fee for the service whether or not you have transactions. Allow about $ 30 / month, or as much of $ 400 per year. If you do not sell much, how can you be competitive on long term and stand out? An SSL certificate costs much less than that, even installed by your web developer!

PayPal also has fees on returns, fees for American Express are high, chargeback is expensive ($ 20), costs on international cards are 1% etc!

Export customers

If you have a monthly subscription website for example, and you decide to change your current PayPal for another payment solution, you can not export the data!

Full of happiness? I doubt! PayPal refuse to transfer customer card details securely. Your customers will therefore have all to enter their details again. Imagine if you have thousands? The losses you’ll have, the impact on your reputation, a real headache!

Paypal Horror Stories

We heard that several customers using PayPal were often vistims of false “chargebacks”, frozen funds and fraudulent transactions. The customer service is slow, unilingual and rarely, more never on your side when happen payment disputes, especially when you sell services (which is intangible).

When your customer is stuck with PayPal, he may think that you can help, and since you can not do nothing, you’ll lose credibility for sure.

Some experiences are shared on the net about PayPal, we’ll let you judge this part, do a search on Google and you will have thousands of unsatisfied PayPal clients.

What is the best solution?

Fortunately, there is not only one! There are new players in the industry who have carved out a significant place in the field of processing credit cards.

For many, they charge no monthly fees and have rates of 2.75% to 2.9% + $ 0.30 / transaction depending on your volume of sales. For most webmasters, these solutions are advantageous. If you want your own solution of this type, you will find it for sure!

Integrated Solutions

Internet Cloud Canada offers integrated solutions to accept credit cards. Your clients trade on your website, an SSL security certificate is installed and no external redirections are made. No monthly fees even when there are no sales.

The statement of the credit card mentions the name of your company. The export of secure data is provided to another approved supplier. It’s complete, professional, safe and ajusted to have the best user experience.

We recommend these solutions. The security certificate (SSL) improves your SEO, and allows you to secure any part of your website you want.

It is important to have the keys of your business.

Final Advice

Keep control of your website and your customers!

Archives: Web Creation Tricks & Solutions

6 Tips to maximise your blog impact!

Basic marketing techniques for your business

Keys of your Success!

Accept credit cards on your website