19 Apr

Twitter moves all NON-US Accounts to Ireland

twitter moves all non us accounts to ireland

What's behind this?

The rumors are numerous regarding the amendment made by Twitter this week regarding their terms of use. Basically, Twitter moves all data of Non-US accounts to Ireland.

Originally, it was Twitter USA, based in San Francisco, CA who controlled all the data and accounts. A new division in Ireland now has all of the world accounts except those in the United States.

Circumvention of US laws

Moving data in Ireland, bypasses the current Laws in force in the United States, as much as to prevent future laws that may apply. It also repels most intelligence agencies to be able to ask to check those informations with a warrant.

Is there a desire to circumvent the laws and get away from the Federal Intelligence Agency (NSA)? It is interesting to ask the question, especially when you know that Facebook has also made this kind of data movement, also in Ireland.

 

Commercial Advantage

Most likely, we think that doing a change in this way, it is more a commercial advantage and a desire to have more money on data management and operations. Ireland does not have the same laws as the United States. The laws are more laxist in terms of rights to confidentiality and privacy.

This leaves room for a benefit of using data for user-targeted advertising, expoiting the personal information of each users. There is much more global users of Twitter users than Americans users. Easy to see the benefits of such a change.

 

Data Privacy

We should be concerned by how our personal informations are used on social networks such as Twitter and Facebook. The constant search for profits and the pole position on the advertising market will establish whether intentionally or not personal data breaches for sure.

The search for more flexible laws involves an element of risk that criminals also have more latitude to operate in these permissive legal contexts. As Canadians, we are in the same boat as the rest of the world, our data is sent in Ireland.

 

Twitter takes advantage of the 2 sides!

First, they decentralize your personal informations in order to use it in a less restricted legal context. The stated goal: Make targeted advertising on a vast scale by charging advertisers.

On the other hand, advertisers pay to put forward their brand to targeted users (gender, age, location etc.). But Twitter mentions loudly that we can use “aliases” in order to have control over our personal information.

By allowing pseudonyms, the target audience is biased. When Rolland 54, teacher with a living 90K per year will select a username and create a Twitter account, I doubt that he will only changes its name …

Rolland will change his age group, his city, his country, who knows ?! Where is the targeted advertising?

Twitter assured people that their personal information is safe while doing a lot of profit on advertisers who do not have the quality of the target data they should expect if they were in a regulated country like United States.

 

Observations

Finally for those who believe that Twitter is trying to get rid of the NSA, note that in any data movement, there is possibility of intercepting it. Finally, for those who believe to be free to do whatever they want by having their account hosted in Ireland under pseudonyms, do not believe that it will give you the right to harass, manipulate, terrorize. You will be observed and tracked as needed.

Intelligence agencies have a lot of ressources. Right or wrong, these ressources are set in motion to protect the population. In those “transactions” like Twitter has done, we hope it do not give too much space to the enemy in certain situations where you need accurate information by the police departments.

When discussing on social networks and broadcasting your personal information or your activities, residence etc, be very careful. The internet gives an occasion to dehumanize the interaction, giving way to other kinds of predators that may be just as dangerous as all others!

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16 Apr

6 Tips to maximise your blog impact!

6 tips to maximise your blog impact

Constancy in all the domain is a universal key to success. We must persevere, invest, be present, communicate and respond to our web visitors and customers.

The blog is a constant tool and help prepares to meet the goals and forward them to the target audience. We must learn to use the blog to its maximum potential and the following tips, will make your blog more attractive!

 

1. Your Property

The best is to own your blog and under your own domain name. You build the future and your brand with a blog. It would be risky to put the key of your success or suffer limitations by an external supplier.

Although in the short term, some free open solutions seems very interesting, if you build the success of your brand, your blog is an essential tool that must be attached to your own website, your online store.

If you divide these entities, the success of one does not necessarily make the success of the other. The division will also affect the SEO and will not benefit your website if you host your blog on a free solution.

 

2. A regular and relevant content

Consistency is actually present here, where you must maintain a constant level of new content. It is better to write two times a week in his blog then to abandon it for 3 weeks and write 10 successive articles in the same day.

Several search engines like Google penalizes such behavior by not indexing the blog or by indexing it too late. If your article is actual news, you miss your “timing” and lose the impact that you expected to get!

Prefer post content of about 1500 words. The more content is, the better your chances of seeing your article in the index. Google particularly like what is current and popular. If you are able to handle a hot topic, it will increase your chances to have a more popular blog.

 

3. Content with pictures

It is nice to have a picture to make the content clearer. Use them but do not be excessive! One or two images will do the job in your posts. Make your choice so that these photos really bring a better understanding or according to your tactics, are funny, expressive or create a reaction from the audience.

 

4. Not only Marketing!

If your blog is just advertisements of your products and services, your readers get will get tired or will not participate at all. The blog is a way to link you to your visitors and customers to build a stronger relation.

Use your blog to serve the expanded mission of your business. Offer tips, tricks, free tools and take the opportunity to learn about various topics that you may not be interested in before.

Make your blog a free service counter for additional knowledge about your area of ​​expertise.

 

5. Promote your blog

Make your blog visible by spreading some of your articles on various social networks. Create a buzz with your subjects or posts.

Offer your visitors to subscribe to your blog by RSS feed or by a mailing list  subscription. Engage your readers to follow you and stay informed about your brand.

 

6. Statistics

Make sure you know which sites refer you more visitors. Google Webmaster Tools is a series of wonderful tools to identify the traffic on your website and the most searched keywords.

Write your content according to your audience, keywords, by taking care to respect the SEO rules to avoid any penalties. Put your efforts into what actually works!

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13 Apr

Basic marketing techniques for your business

basic marketing techniques for your business

Keys of your Success!

To achieve your goals, you must enter in a mechanism to position your business and obtain new customers or contracts. You have to know to profit from each dollar invested in advertisement and promotional campaigns.

Even if you have a lot of money to advertise your business, it is insufficient to succeed. You need to invest yourself personally and interact with your customers/future customers. Knowning how to sell, knowning how to sell yourself and how to sell it, these are your goals.

Advertisement

Advertising is one way as another to let know about you. Although you can have a huge budget for advertising, if you use it bad or point in all of it in the wrong direction, the results will be disappointing.

There is no need to invest in a full-page ad in the newspaper regularly, if there’s proeminent gaps in your customer service or your presentation.

Advertising brings a fresh look at you and your business but it does not retain the potential client nor wisely advise him or convince him.

 

The human factor

Your input is really essential. In your marketing plan, you must use the current tools to represent you and build relationships with your customers. Social networks are essential in this process. If you are not already into it, you need to be!

Personal contact, rapid answers to their questions, hide nothing to the customer (the real price or warranty etc) will make all the difference. Make sure you act like a leader and a professional.

 

Leadership ability

To sell, you must lead the sale. The client consults you for a solution. It is imperative that you led the discussion by seeking the needs of your customer, allowing him to take his decision then. If you let the customer lead the meeting or the discussion, he will not have confidence in your ability to solve his problem.

 

Updates

Perform updates of the content of your website. If your website is not up to date, start with this step. refresh each page, add new products, promotions or discounts.

 

Testimonies

Your regular customers and your happy customers will make testimonials about your abilities. Ask them if your prospects can call them or meet them to inquire about the service you have offered. Offer them a certain percentage of customers that they refer you or freebies on their next purchase.

 

Basic Marketing

You need:

– A “mobile-friendly” website;

– A web SEO plan to position your products and services on Google;

– To be enrolled in the local directory in your neighborhood or region;

– To establish a budget of 20% for printed targeted advertising door to door;

– To meet people, join associations or invest some time with friends, relatives, colleagues;

– To interact in social networks and be active.

 

Success through diversity

None of the above factors can not be ignored. Good marketing requires a diversity of mechanisms that you deploy to the public.

Internet Cloud Canada provides web solutions adjusted to current standards and we can design your logos, advertising and even do the distribution of it. You have at the same address, the key to your success whether it will be on the Internet, on social networks or doors to doors.

We can take charge of the management of your marketing factors to place your business in the path of success!

Do not hesitate to contact us, we will be happy to answer you or send you a quote.

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