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17 Apr

Toxic Links, weapons of mass destruction for your SEO

TOXIC LINKS DETECTED GOOGLE

In the multitude of factors that exist to promote a website and especially to maintain and improve its SEO, toxic links have a big impact. A toxic link is a page link to or from your website that causes penalties in your ranking.

There is an entire “world” that revolves around toxic links. Most of the time, the owner of the website by ignorance or non competent skills create toxic links. On the other hand, there is what is called NEGATIVE SEO an unfair technique used occasionally by competitors or hackers to make SPAM links to your site and make you lose your SEO ranking.

Of course, it is rare to see this technique applied, but it is part of any serious analysis of a SEO strategy. Internet Cloud Canada, conducts a rigorous security analysis for customers to determine if they are victims of such attacks before and in real time.

 

So…, SEO is easy?

Absolutely not! We have mentioned several times in our posts that it is really difficult for a novice. That is why we present regular posts on factors affecting the ranking of your web sites and your pages.

 

My website have toxic links?

There are some factors that can tell you if your website has toxic links:

1. You receive a notice from Google stating that you have.

2. You see a fast decrease of your ranking in Google.

3. Your pages are not indexed.

4. Your site is attacked by a virus or malware infection.

 

 

Keep the links in your sight

You must keep the links of your website in your sight constantly. For this, the Google Webmasters tools are perfect! Simply go to the “Search Traffic” section and “Links to your site”. You can view and download the list as needed.

It will be easy to identify wich website links to your’s and if by mistake or because you suffer of NEGATIVE SEO attack you have some bad links. Google let you build a disavow links list if needed. Google established this procedure to protect you from NEGATIVE SEO ATTACKS. Always act quickly in order to do not lose your good links and ranking.

Time is a huge factor in SEO. So if you do not keep an eye on your links and discover after weeks or months, an attack, you will see the visitors ratio drop on your website and all your related potential sales too. Consider also that if you have created a list to disavow links, Google response time is also to be taken in consideration before recovering to your original SEO state.

It is always better to hire a specialist in this field, and our technicians are at your disposal!

 

Protect your links from a potential yourself!

It can happen that “Spammers” pretend to be you and try to destroy your good links by contacting the operators of the referrers websites. So protect your links ensuring you always contact the websites giving you very good links via an email address under your own domain name and not with a free email such as Hotmail, Yahoo, Gmail etc.

Also keep an updated list of your links, allowing you to find them if they ever disappear.

The “Spammers” also use the technique “copy /paste” of your website as a weapon of mass destruction by toxic links. Visit Copyscape and see who copy the content of your website!

 

 

I created toxic links!

It is possible to avoid creating toxic are links to your website by taking a few precautions:

A. Check the PR (Page Rank) of the website that will refer you. Although PR is not ever used by Google in the overall optimization, there is a gray area where we believe the PR always plays a role to some degree. The higher the “PR”, the higher the site is trusted.

B. Look at the contents of the site that will refer you and take care to see if it contains content related to your field.

C. Never pay for directory links or other web site.

D. Do not link you to websites that are already penalized by Google.

E. Do not make enemies on social networks or blogs or otherwise. We never really know with whom we deal.

F. Do not publish low-end content as a visitor on external blogs by linking your website.

Use these tips to protect yourself from attacks of NEGATIVE SEO and to improve the quality of your links on the Internet. Building a good SEO takes longer but gives the expected results! Avoid shortcuts because they are often trapped by penalties.

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15 Apr

8 Computer Security Tips

8 computer security tips

The weekend is only in 2 days and summer is approaching … So why not review your Computer Security and gives yourself the best gift possible, the peace of mind?

It is good to do a safety check on a regular basis to ensure that you have all the chances on our side to stop malicious attacks viruses or other intrusions.

Let’s see some computer security tips, which you may choose to add to your “check list” :

 

1. Passwords

The rule is to change your passwords frequently and give them a high level of security. Avoid using the same password for all access in different systems: Banking, Website, Email, Facebook, etc.

You must absolutely never write down your password list in a file on your computer because you will undermine all your security efforts. Either you remember your complex passwords, or you use a software or external security service. Internet Cloud Canada does not recommend a software or an external service, as safety is a personal matter.

How to remember passwords? First forget what is a passwords. Instead, think of sentences or a unique situation which marked you. Personally, I have a few sentences of my childhood (out of my imagination and some life situations). These sentences, becames little jokes and word games.

These little stories have became too, my personal passwords for various levels of security. I have a sentence with regard to finance, another for what I use for personal access, another for web browsing etc. I have accumulated enough to create a level of security that no supercomputer will never guess because my sentences are long, absurd, illogical and silly!

However, this is the best protection and I recommend it. At worst, invent them, repeat them and you will see how they make excellent passwords!

 

2. Use different email addresses

It is easy to get free emails on the Internet. Use them to build your access in different services. So, have a different email for Facebook, Twitter and another for your web ite, it is best to use for websites a generic email as: infos@yoursite.com, sales@yoursite.com etc.

This way, it’s easy to target a possible security breach and if you receive a lot of “spam” on a free email, you can change it quickly and eliminate them without hassle.

Access to your bank accounts must be on protected emails (not free ones like hotmail, gmail or others). These emails should only be used for your finances, do not use them for regular email exchanges.

 

3. Virtualize your Internet navigation

There are plenty of free solutions to virtualize a web environment. This allows you to load and use a resource on your computer that is confined to the virtual block. During a virus attack your computer is completely safe, you only have to destroy the virtualized space and create another one if you are under attack. Your computer will never get severe infections due to this one little security tip!

 

4. Credit cards

Use with confidence your credit cards on the internet, if the website you are purchasing is recognized and includes security features such as an https address and a valid security certificate. You can test if a website has a security certificate by going to the free tool offered by GEOTRUST.

Never buy with your Debit Card online because the bank protections are not the same and they give too much information / access to your real accounts.

 

5. Logout of websites

You have to disconnect persistent “logins”. Obviously, it’s faster and easier to stay connected by cookies, but it is exploitable by an attacker if the site shows programming deficiencies or if an “exploit” is perceived.

 

6. Enter your own addresses

Often the emails contain links that we need to click to access a service. These links can be modified in order to direct you to a phishing site. It is best to write your own links or create your list of favorites. You’ll be sure to be at the right place!

 

7. Updates

You need to install all your updates. From the operating system, your browser, your software, your programs and extensions. ALL OF THEM !

 

8. Be informed

Join US-CERT and be informed of threats in real time.

You can add these tips to your checklist if they are not already there!

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10 Apr

Portect WordPress with the WORDFENCE Plugin

Wordfence plugin to counter attacks from hackers. Fbi has posted some warnings this week

Secure your WordPress installation

The FBI (Federal Bureau of Investigation, USA), has issued press releases this week mentioning that some supporters of the Islamists cause are working to identify vulnerabilities in WordPress websites and extensions of this CMS.

It has become a trend to hack everything and as such, you must be sure to protect your WordPress Website. We have already published many articles about it, but prevention and some addition of safety is always appropriate.

If your website is difficult to hack and request a tremendous job for the hacker to bypass all the defenses in place, he will give up and go for an easier target. Same observation for the criminals breaking in houses. Unless been exceptional the culprit is lazy and search the maximum impact with the least possible effort made.

wordfence plugin . Complete security for your wordpress installation

Raise the bar high

We will in this article, use WORDFENCE PLUGIN. a FREE extension, that will raise the bar so high that your WordPress site will be protected.

Before setting an alarm in a house, we make sure that doors and windows are closed and locked. You should make sure before installing a security extension like WORDFENCE that WordPress is updated and all other extensions you have, even commercial ones. Otherwise, it is useless!

 

Complete security

Obviously WORDFENCE is a all inclusive security plugin but it will not replace an experienced technician. It’s a convenient solution to secure a wordpress installation.

Once the extension is enabled, tying a “security scan” , then you will have a list of things to fix. You can also enter your email to receive security alerts, or you can like us, sign up directly at:  US-CERT.

 

Addons

WORDFENCE also offers live view of your traffic on your website, allowing you to see the current situation. It verifies the internal files by comparing the original files to target any malicious code. You will also get 2 very fast cache engines that will increase the performance and speed of your site.

An really valuable tool to secure your data.

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